Because the second they did something that didn’t feel right, the fantasy was broken and it was just a game. Those games back then were about getting the feel of the buttons right, working with very rudimentary technology to get the players to react in a relatively realistic manner. You didn’t have all the distractions back then, of the graphics and the opening animation and all that stuff.
Bruce was so obsessed with the feel of the product that he would just sit in his office for hours on end, late at night, with the game constantly on. From that little corner office of Bruce McMillan’s, they created this huge game. The whole team would go out and play at lunch – they had a field there. The guys up in Canada – it was a small team – were just obsessed with the sport of soccer. We had these great engines that were driving the technology on the Genesis back then, and then all of a sudden we had the momentum of this great brand, EA Sports. FIFA really tried to leverage that great gameplay and then capitalise on it on a global stage, with a much bigger sport. Lange explains: “ FIFA was, in my opinion, a derivative of our NHL game, which was a runaway phenomenon on the Sega Genesis because of how well the system worked – with crisp passing of the pucks and the one-timer. If the idea that arguably EA’s biggest risk – and subsequent success – came from their marketing team is a bit of a surprise, then the role-model they adopted for the original was less so. We made them really hard to get, and all of a sudden the EA Sports thing started taking off right around when we launched FIFA.” This is going to sound crazy, but we made these branded clothing lines, in limited runs, and started wearing them around the country. All of a sudden, people started seeing that games could be sold, not just because of how great the game was, but because there was a bigger cultural thing going on with EA Sports, and that gave us some credibility.
But our little marketing team made some headlines when we started something called EA Sports, which germinated out of the marketing arm of the organisation. Then there were the marketing people, generally people who, once the game was done, stuck it in a pretty box and sold it to Walmart or Game. There were the people making the game, and those guys tended to be treated like royalty, they were the rock stars of the industry. I was the product manager on the marketing side, and back then our company was kinda split into two camps.
That’s testament to EA Sports’ forward-thinking commercial department and marketing minds – which was true from the birth of the series, with the actual idea for a soccer title coming from their marketing team.Ĭhip Lange, who would go on to oversee marketing for that series, reflected: “ I was part of the whole decision to create FIFA. Few other companies would be able to do that.
Fifa versus pes license#
Recognised pretty much universally, the FIFA video game is a phenomenon – managing to shrug off even certain PR ‘failures’ at the organisation from whom EA license the game. With a huge, global presence, FIFA’s marketing arm is almost machine-like, as it pumps out region-relevant information, earning publicity everywhere the game goes.
Fifa versus pes pro#
FIFA vs PES: which one is the best football simulator? Instead of answering this question, which is very subjective, we will describe the battle for supremacy between FIFA and the rival Pro Evolution Soccer along the years.įIFA’s big match: the battle for supremacy with rival Pro Evolution Soccer
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